Whether you're already doing web marketing or just starting out, our goal is to:
1. Save you money and time in developing and maintaining your web marketing program. We help you avoid common mistakes and unproductive strategies.
2. Deliver maximum results for your budget and staff availability. We design content creation and media strategies that:
- increase awareness and website traffic
- convert viewer traffic into sales
- build your online reputation and expertise
- develop ongoing relationships
3. Ensure that your team is adequately trained. We provide training and orientation to ensure your web marketing program is an on-going success.
4. Provide consulting at reasonable rates. Spending just a few hours with an experienced consultant could make a significant difference in your results. Call us at 705-386-7011 and let's discuss your requirements.
Related Information:
Our Marketing Approach
The key features of a successful website include a professional-looking design, eye-catching visuals, easy to use navigation and interesting, useful content.
Content management systems like WordPress and Joomla allow you to update your own site and easily add new features.
Allowing viewer input through comments and forums is a great way to connect with people and find out what prospects think.
Using social links on your site directs viewers to your social media presence, where you can further develop personal relationships.
Maintaining a blog keeps your site fresh with new content and helps with search engine rankings.
Web video allows people to see and hear your messages, and shows your distinct personality.
Making your website "mobile friendly" spreads the reach of your site and attracts a greater number of prospects.
Facebook, Twitter, LinkedIn and YouTube are dramatically changing small business marketing.
Leverage the viral nature of social media to increase your company's exposure. Viewers who "Like" or "Share" your page puts your message into their own social network.
Surveys show that 83% of Facebook fans are looking for deals. Creating special offers that people will share is an important element in your social media program.
For businesses that sell to other businesses, having a presence on LinkedIn and participating in industry groups can establish your expertise and generate new sales leads.
Twitter can be used to inform followers of new website or Facebook content. Local retailers and restaurants can offer special deals to attract walk-in traffic.
An important business consideration is how much time your team can spent on social activities. We work with your time availability and marketing objectives to design a social media program that delivers measurable results.
People buy when they are ready to buy, not when you are ready to sell.
Email and newsletters keep your company name in front of customers, so when they're ready to buy, they think of you.
Autoresponder campaigns allow you to keep in touch with customers and prospects without spending a lot of time. You can build different autoresponder campaigns to:
Email campaigns are a great way to build one-on-one relationships with your prospects and customers. Staying in touch with customers shows you're thinking of them and you care.
Newsletters can be used for company and industry news, sharing your expertise, answering common questions about your product or service, profiling staff members and more.
Increase awareness. Generate buzz. Build familiarity and trust. Stand apart from the competition.
Most people prefer to see and hear information before reading. And videos have a very high rememberance factor -- the combination of audio, visual and movement increases retention. You can use video for:
Video can show your staff and company "personality" like no other medium. People will feel the already know you -- and people like to do business with people they are familiar with.
Many small businesses find it easier and faster to make a short one or two minute video clip to share information and expertise rather than write an article.
Videos can be used to encourage viewers to take the next action step by including links to your online store or landing page. They can help move people through your sales funnel by providing decision-making information, at the right time.
Your videos are great "multipurpose" assets. Use them on your website, in social media, in emails and on YouTube.
Contact
Telephone: (705) 386-7011
Skype: webmarketingconsultants
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