Understanding Your Business
We start with a thorough understanding of your business — product/service features and benefits, target audiences and purchase concerns, positioning strategy and competitive analysis.
Company Resources
A key factor in the ongoing success of your web efforts is to work within your time, skill set and budget capabilities. While web marketing is inexpensive and easy to use, many strategies involve ongoing time commitments. We carefully design our programs to fit within your capabilities.
Establishing Objectives
Objectives provide the framework for allocating resources and ranking different content and media strategies. An effective set of objectives will engage people throughout your sales and relationship funnels, and accomplish your main web marketing goal: to increase sales and get referrals from customers. The main objectives are:
Objectives should be measurable and include performance targets.
Content and Media Strategy
On the web, you are what you publish. Your content should be informative and helpful. If you provide information that people need to make a purchase decision, answer questions about using your product and deal with common objections, you effectivley pre-sell your prospects and move them closer to the purchase decision.
Social media participation focuses on building relationships within your selected communities. The idea is to make positive contributions, build brand recognition and perceived expertise, and skillfully attract prospects to your social pages and/or website.
Your web content and media strategies are largely determined by what online media and sites your audience uses and your resources — available time, skill sets and budget.
Implementation and Monitoring
Once your program is finalized, we train your team and provide activity plans and schedules for the following:
Contact
Telephone: (705) 386-7011
Skype: webmarketingconsultants
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